Unilocus is an on-line social network for university students. Created as a local alternative to the well-known site Facebook, its main mission is to establish relationships and new ways for Spanish university students to meet and keep in touch. It also includes a range of leisure activities.
Smäll has been Unilocus’ agency since they launched. For this reason, our work was based, first of all, on introducing the brand and giving it personality, as well as taking advantage of both the Internet and a constant (but not intrusive) presence at universities.
Today we’re still working to generate web traffic and offer new possibilities for university students to get to know each other.
At the beginning of January 2008, Unilocus had more than 40,000 registered members.