| The first idea was to create a type of jewelry outlet. Atypical and innovative, they wanted to offer affordable jewelry and services to a wider spectrum of clients than their traditional competition. As oh!’s agency, we wanted to take advantage of the idea’s potential and run with it. We worked on everything from the naming to the smallest detail of the shops, including all of the brand’s communication elements. With the invaluable help of Juanjo Sáez and Jordi Torres we drew a surprising, modern and carefree image so that people, for once, would overcome their fear of entering a beautiful jewelry store. |
 |
 |
| top |